Featured Work

These case studies show how I turn customer insight into growth systems — across paid acquisition, product marketing, analytics, AI-assisted tools, ecommerce launches, and go-to-market strategy. Each project highlights how I connect strategy, execution, measurement, and iteration to improve marketing performance.

Marketing analytics dashboard illustration showing a conversion funnel, trend lines, donut charts, and connected data panels representing multichannel paid media performance.

Paid Media / Funnel Optimization

Increasing Monthly Paid Leads 97% While Reducing Cost Per Lead Nearly 30%

I took ownership of a complex paid-growth portfolio for a university professional education division, rebuilt its strategic and measurement foundation, and directed agency execution across Google, Meta, and LinkedIn. During 2025, monthly paid-lead volume increased from 1,288 to 2,537 while cost per lead declined from $73.01 to $51.15.

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GA4, Google Ads, Google Tag Manager, LinkedIn, and Meta platform logos connected by a tracking infrastructure diagram.

Analytics / Tracking / Marketing Operations

Marketing Analytics & Conversion Tracking System Rebuild

Rebuilt tracking and reporting infrastructure across GTM, GA4, paid media platforms, and landing pages so campaign performance, conversion activity, and optimization signals could be trusted again.

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Illustration of investor personas connected along a customer journey path with growth chart.

Customer Research / Persona Strategy / Go-To-Market

Private-Markets Investing App Go-To-Market Strategy

Led two strategy engagements for a private-markets investment platform, translating investor research into audience segments, strategic pillars, persona insights, customer-journey priorities, and a phased Now / Near / Next activation roadmap.

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Video Survey Lab interface showing a participant response list alongside an AI-generated insights panel

AI Product / Customer Research / Product Strategy

Video Survey Lab: Building an AI-Assisted Video Research SaaS

I turned an expensive internal customer-research need into a working SaaS product—using AI-assisted development to define the product, launch a functional MVP, solve challenging user-experience and cost problems, and test demand with real users.

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Woman reading on a small deck beside raised Harvi garden beds filled with vegetables.

Product Marketing / Launch Strategy / Ecommerce

Harvi Gardens: Building and Launching a DTC Gardening Brand

I helped transform an early gardening-product prototype into a market-ready brand and functioning ecommerce business—shaping the product, audience, positioning, launch strategy, unit economics, and day-to-day operations.

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Let’s Connect

Interested in working together?

I’m open to remote growth marketing, product marketing, startup marketing, demand generation, and lifecycle marketing roles where I can help teams turn customer insight into measurable marketing performance.

Philadelphia-based · Seeking remote U.S. opportunities

Email Jack Connect on LinkedIn